Prima! It’s a german exclamation of joy. It’s a recognition of accomplishment. It’s what escaped from our lips the first time we sampled this mighty pilsner recipe. With heaps of whole flower european hops and fine german malts we achieved the bracing herbal bite and smooth malt flavor that we sought. Prima… An exclamation of victory! Prost! 5. 3% abv flavor loads of earthy herbal noble hop character with subtle malt complexity in the aroma. Flavor is very hop forward with ample bitterness.